Agatha Blazey

Graphic Design, BA (Hons)

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About me

I’m Interested in packaging and branding. I love taking design beyond the pack, exploring a wider brand world. I like to take an ideas led approach in my work in order to create meaningful designs with substance.

In my time at university I have been fortunate enough to win three D&AD New Blood Pencils. To see these projects in their entirety, along with my other projects please visit my website.

Showcased here are four of my final year projects: -Refresh Grey Poupon’s brand identity to make affluent American millennials crave its classic French quality utilising the charm of French Bouquinistes. -Bone Yard rum, inspired by the passion Jamaicans have for dominoes. Seen as a great equalizer, bringing together all regardless of race or class. -Create a 20 second TV spot for giffgaff. -Dune London’s name derives from the idea of how sand dunes are ever changing much like fashion. Create a rebrand using kaleidoscopes (utilising their ever-changing nature) bringing vibrancy and evoking the ethos of brand.

External

  • D&AD New Blood Wood Pencil - Roam Bikeshare
  • D&AD New Blood Pencil - Grey Poupon, The Joy of Discovery
  • D&AD New Blood Pencil - giffgaff - Cutting Out The Waste

Personal Branding

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D&AD Winner - Grey Poupon. The Joy of discovery

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Grey Poupon recipe book

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Grey Poupon digital layered billboard

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Bone Yard Rum - Celebrating Jamaican domino culture and the spirit of togetherness it brings.

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Bone Yard Rum

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Bone Yard Rum mural

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D&AD Winner - giffgaff, Cutting Out the Waste

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Dune London Kaleidoscopic posters

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Dune London Shop interior

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Keywords: Graphic design, Packaging, branding