Abby Fielding

Fashion Design, BA (Hons)

About me

Hi, my name is Abby and I studied BA (Hons) Fashion Design at UCLan. During my time at uni I’ve been encouraged to push myself out of my comfort zone, and this was when I achieved my best work! I’ve learnt to think outside the box and be creative as possible, but still focused on target market requirements. This was especially the case when completing my final shoots for my collections. I’ve improved on my illustration, pattern-cutting and manufacturing skills and have built up my knowledge on fabrications, design development and trend forecasting.

During the pandemic, I used my manufacturing skills to make and sell facemasks, which was very successful, and this gave me the confidence to look into starting my own business.

After uni, I’m hoping to start my own swimwear business, using my enterprise skills that I’ve learnt from my time on the course to pursue this successfully.

I will be showing work from two different projects, fashion collection and 'Found'. My fashion collection is all about escapism, multi-functional opportunities and psychedelic dream states that influence pattern and colour. Escapism became an important concept for my final collection, with trippy imagery and optical multi-coloured patterns becoming a main focus for my enterprise collection of hybrid garment/accessories, made for layering over existing garments to update outfits already owned. The project 'found' was all about using an object to inspire shape-making methodolgies to influence my final outcome, looking at silhouette, colour and texture aswell as underpinning this with sustainable values.

Pscyedelic Escape - Concept board for fashion collection made up of hybrid garment/accessories

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Pscyedelic Escape - Final front line-up of hybrid garments underpinned with psychedelic influences

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Pscyedelic Escape - Final back line-up of hybrid garments underpinned with psychedelic influences

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Pscyedelic Escape - Oversized hybrid poncho defined with a zip up hooded cape - final garment

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Pscyedelic Escape - Store set up for range of hybrid garments

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Found Project - Using a found object to inspire shape making

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Found Project - Design development

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Found Project - Design development

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Found Project - Design development

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Found Project - final photoshoot

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Keywords: Fashion Design, Womenswear, Fashion business, Fashion enterprise