Will Davies

Graphic Design, BA (Hons)

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About me

I’m Will. A designer based out of Radcliffe, Bury. I was honoured to have joined Preston’s past graduates in being nominated for a D&AD Pencil. I have a real passion for design and creating something that can make an impact in society and that makes someone smile along the way. I have learnt many traits while studying on this decorated course. Whether that’s from learning about type and grids to branding. I have to learn how to approach my research in the right way to generate refreshing ideas, before executing it with the means of the digital application or more traditional means of design.

Rockall Seawater is the first desalinated drink. A unique brand identity sharing its name with its shipping forecast area namesake. Housed inside of a recycled aluminium can, it is not only refreshing but better for the environment than its plastic counterpart. 'Lunch On Us' is a new angle of approaching Tesco's quest to show the world how much they give back. Vegetable inked graphics made for the iconic meal deal and new napkins that display facts of Tesco's great work in society. We offer customers to chance to earn a free meal deal for helping in their local community.

External

  • D&AD New Blood Pencil 2021

Lunch on us.

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Story

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Packaging

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Napkins

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Social

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Rockall

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Story

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Cans

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Close ups

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Stand

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Keywords: Graphics, Branding, Preston