Bethany James

Fashion Promotion, BA (Hons)

Instagram LinkedIn Other

About me

I have always been a creative person and am continuously inspired by places, experiences, and personal interests. Some of these include pop culture, runway shows, art galleries, TV shows, history, the climate and much more. I am always aware of our planet and its constantly changing climate. This has been a key theme within two of my final year projects. I want to be someone who can make a change and use my voice to better the world we are living in – because if we don’t act there’s no hope for future generations. My work is my creative outlet and I strive for these to be enjoyable visuals that have meaning. My goal in life is to achieve success in my career as a creative person and this is just the starting point.

My work is an outlet of my creativity. My key motivations for my projects have come from research into climate change, 1980’s fashion trends, British heritage, thoughtfulness and circularity. My final year projects have included ‘this is just the warm-up’, which is a message about the human enhanced greenhouse effect, ‘thoughtful gifting’, a hypothetical promotional campaign for small business Green Pheasant Gifts, ‘circular consumption’, a self-made trend focusing on circularity, ‘a very British tea party’, a hypothetical still life campaign for Vivienne Westwood, and ‘untitled’, which was inspired by 1980’s fashion and the Otherkin subculture, specifically Objectkin.

This Is Just The Warm-Up

View image

This Is Just The Warm-Up

View image

This Is Just The Warm-Up

View image

Thoughtful Gifting

View image

Circular Consumption

View image

Circular Consumption

View image

A Very British Tea Party

View image

Untitled

View image

Untitled

View image

Untitled

View image

Keywords: climate change, global warming, greenhouse gases, fashion, styling, promotion, green, still life, Vivienne Westwood, bright colours, bold patterns, block colours, 1980's inspired, final year, fashion promotion with styling, fashion styling, climate, greenhouse