Caitlyn King

Master of Fashion and Lifestyle Promotion

Instagram

About me

BA (Hons) Graphic Design graduate and current MA Fashion Promotion student. Lover of fashion and styling, if you like it wear it!!!

From furniture to food, it is now time to introduce fashion for all with the release of IKEA Garderob. Filling a marketing gap within the world's largest furniture retailer IKEA, my MA project, IKEA Garderob is a first ever gender-neutral merchandising collection released for both adults and children. The capsule is made up of basic staple clothing pieces and accessories, representing a minimalistic design approach using the official IKEA logo and showing a new perspective of how industries outside of the fashion market, can take on the ‘evolve or die’ ultimatum by being part of the ever changing industry.

IKEA Logo

View image

Car rug t-shirt design

View image

Garderob logos

View image

Tote design

View image

Family designs

View image

Tote details

View image

Car rug t-shirt design

View image

IKEA Catalogue

View image

Visual merchandising concept

View image

WGSN Trend inspiration

View image

Keywords: Styling, Fashion, Graphic Design, Visual Merchandising, Retail