Danielle Sumner

Fashion Promotion, BA (Hons)

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About me

My most important accomplishments whilst studying fashion promotion at UCLan have been learning and developing new skills through working on my projects. My CAD skills have improved massively over the three years, especially in Photoshop and Illustrator. Same also for my creative styling and studio skills. I have also developed skills in marketing, social media, visual merchandising, trend and PR. I believe myself to be a creative individual with new, fresh ideas for the industry.

Within my final major project, I decided to look at social media and influencers and what came before social media. Following Covid-19 and lockdown, the influencer industry has become bigger than ever. However, I wanted express through my imagery what came before social media influencers. After some research, I picked three iconic influencers from different time eras - Coco Chanel (1920's era), Paris Hilton (Y2K era) and Kylie Jenner (modern day). I’ve used different styling and imagery to express each of them.

Chanel inspired image

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Chanel inspired image

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Y2K Paris Hilton inspired image

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Y2K Paris Hilton inspired image

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Y2K Paris Hilton inspired image

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Kylie Jenner inspired image

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Kylie Jenner inspired image

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Kylie Jenner inspired image

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Keywords: influencers, y2k, modern, unique, social media, importance, platforms, instagram, tiktok