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Megan Hird

Fashion Design, BA (Hons)

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About me

I am a northern graduate fashion designer whose main focus is sustainability, turning preowned garments into high end bespoke fashion. My main goal is to help the planet, not add to the destruction in which parts of the current fashion industry is currently causing. With hope in the near future for an even more sustainable outcome.

After completing a critical studies course within my fashion design degree, I researched into the negative side effects of the industry. This opened my eyes to the damage in which certain parts of the fashion industry is causing towards our planet. Due to this I wanted my final collections main focus to be sustainability with all fabric either recycled/up-cycled from charity shops or dead stock fabric.

My collection is titled ‘Mourning the broken world’. My work highlights the darkness but with an elegant twist, making the ugly beautiful. Sustainability is a big subject in which for this collection all fabric will be second hand, sourced from charity shop’s. As this is one way to lower the pollution and makes each garment more unique due to the uncertainty of which fabric will be available at the time. ‘Kintsugi’ will be a focus in this story as this is a Japanese technique that allows broken pieces to be enhanced by a gold covering which emphasises the beautiful imperfections.

The page contains the main concept for the collection.

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A set colour board for my collection

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Focused target market board

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Front and Back images of final collection

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Front images of final collection

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A concept board within my collection for menswear

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A fabric and coloured board for the menswear collection showing the direction in which the collection will be going.

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Focused target market board indicating who my aim main is for my collection

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Final designs for menswear collection

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Technical flat drawings for menswear collection

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Keywords: Fashion, Womenswear, Zero waste, Fashion Design, Sustainability


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