Madison Hodgson

Fashion Promotion, BA (Hons)

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About me

My three highlights from my time at university have been; 1. Taking on the role of Chief Show Producer of the fashion film we produced as a class in final year. 2. The ad-hoc roles I have taken part in on behalf of the university outside of my studies. 3. Having my marketing report for my final campaign put forward for the Fashion Marketing Award at Graduate Fashion Week.

I’ve loved every minute of my fashion promotion degree at UCLan – the fashion promotion team including classmates and staff have been supportive and always encouraged me to push further. My time here has enabled me to develop my creative skills, as well as making me feel prepared to enter industry. After graduating, I’ll be moving to Manchester to study an MSC in Business & Entrepreneurship, giving me the practical skills to start a business in fashion next year.

I've included in this portfolio images from two favourite projects from my final year degree - my final campaign and a trend publication. My final campaign really allowed me to explore creative promotion and marketing, as well product development. My trend publication focused on developing my own social trend and creating a trend publication to communicate said trend.

Trend Publication : Moodboard

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Trend Publication : 1DPS

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Trend Publication : 1DPS

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Final Campaign : Customer 1

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Final Campaign : Research

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Final Campaign : Product

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Final Campaign : Product

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Final Campaign : Magazine Insert

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Final Campaign : Social Media

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Final Campaign : Concept Space

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Keywords: fashion publication, fashion promotion, fashion buying, fashion marketing, fashion branding