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Orelcer Hanley

Graphic Design, BA (Hons)

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About me

A multidisciplinary creative hailing from the breathtaking British Virgin Islands with an innate passion for creative arts. When I’m not immersed in the world of design, you can find me embracing the splendour of the sea. Sailing, fishing or embarking on coastal walks and hikes are among the many ways I find solace and inspiration amidst nature’s beauty.

This project is about the branding and repackaging of the hand-harvested sea salt from Salt Islands, British Virgin Islands.

Logo: By creating a fragmented illustration of Salt Island and then rearranging it to form ‘12’, a visual connection is made between sea salt and the source.

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The sleeve features an embossed logo; the intention behind this design is to establish a visual and sensory connection between the packaging and the product itself.

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The box is wrapped in a 1775 map of the British Virgin Islands. The vintage map design evokes a sense of history and exclusivity, adding a touch of sophistication to the overall presentation.

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The salt is packaged in a glass jar with a laser-etched logo on a wooden lid, adding a premium touch to the packaging.

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This collage includes a photo of Salt Island's ponds, Sea salt forming the logo, Packaging and food photography featuring sea salt.

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A poster featuring Miss Clem salt picking. This photo was taken in 1983 by Curtis De Ravariere of Pauls Photo Services.

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A poster featuring a juxposition of hands holding coarse sea salt and hands seasoning with sea-salt.

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A poster feauturing a wooden signpost on Salt Island showing the distance to world renowned restaurants.

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Keywords: salt, Salt Island, British Virgin Islands, branding, packaging, multidisciplinary, package design


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