Sophie Ashley

Fashion Promotion, BA (Hons)

LinkedIn

About me

I’m a fashion promotion graduate with two year’s experience in digital marketing, including a 12-month placement at Matalan. I have recently won a Graduate Fashion Foundation 30th Anniversary competition with a portfolio of digital branding. I am keen to pursue a career in digital marketing after graduation.

My final campaign explores a brand extension for IKEA, in the form of a new experiential staycation resort. The Lakefront Lodge features a range of interactive workshops for guests to enjoy as part of their stay, from Greenhouse Gardening to 'Shelfie Styling'! Aimed at giving consumers rest bite from a digital world, this campaign encourages a return to tactile hobbies and interests.

Campaign Overview

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Concept

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Campaign Imagery

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Campaign Imagery

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Campaign Imagery

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Brochure

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Social Media

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Press Pack

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Product Kits

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Keywords: Fashion Promotion, Digital Marketing, Social Media