Sarah Bond

Fashion Promotion, BA (Hons)

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About me

My work focuses on thorough research to produce an innovative and creative outcome which fulfils the briefs.

My greatest achievement during my time at uni is gaining a full time position as a marketing assistant at Defend London fashion agency after completing a two-year placement with them.

The aim of this report is to investigate a brand extension for the award-winning brand, Neom. The brand extension aims to create a sleep range for kids, girls aged 7-11. Neom focuses on wellbeing, one of the areas they focus on is sleep. The range for kids uses aromatherapy products to have a relaxing effect on the body and mind. The aims for this range is to promote independency, relaxation, consistency, organisation, and positive wellbeing. The range educates parents on how important it is for children to have a consistent sleep routine to benefit their mental health and welfare.

Customer Analysis

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Promotion Timeline

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Website Promotion

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Bus Stop Promotion

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Window Display

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Press Pack

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Press Event

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Press Release

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E-Mail Marketing

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Magazine Promotion

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Keywords: fashion promotion, promotion, marketing, fashion, photoshop, illustrator, CAD, research