Silvia Hajnal-Pex

Master of Fashion and Lifestyle Promotion

About me

While doing my degree in web design and development, I was working as a sales assistant. That made me realise that I want to stay in the fashion world guiding me into my MA Fashion and Lifestyle Promotion.

Throughout my Master’s, I focused on learning about how high street store create their layouts and ambience, in order to improve myself, preparing to become a visual merchandiser.

My passion for visual merchandising has grown since I started working in retail, but with that, so my concerns towards the environment and how fast fashion is damaging our planet. That is why, in this project, I tried learning as much as possible about consumers behaviour and what stops people from buying second hand. By understanding what is missing from charity shops, I was able to come up with a few ideas that might make charity shops more high street like. With this project, I'm trying to help the planet, and people that can't afford fast fashion.

S/S22 Womenswear mood board

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S/S22 Menswear mood board

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S/S22 Childrenswear mood board

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Charity shop floor plan

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Foundation of the 3D desing

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Top view of the foundation

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Womenswear 3D design complete

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Childrenswear/Home 3D design complete

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Menswear 3D design complete

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The complete 3D design for the shop

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Keywords: fashion, charisty shop, visual merchandise