Zoe Ratcliffe

Fashion Promotion, BA (Hons)

About me

Hi, my name is Zoe Ratcliffe and I am from Wigan.

Whilst at university I have found that I really enjoy the side of fashion promotion which allows me to digitally create work using the Adobe Suite. Along with this, I also really enjoy looking into the business and marketing side.

The aim of this brief was to create a promotional campaign for a product of our own choosing. I decided to create a brand extension for the streaming service Netflix. I wanted to create a staycation experience hotel for consumers who are based in the United Kingdom. Customers would be given the opportunity to choose their favourite Netflix show from a list and would get to experience the show in person through themed hotel rooms and events.

Keywords: Netflix, Staycation, Final Campaign