About
My name is Diba Aghakhani, and I have always been passionate about art, fashion, and creating beautiful spaces. Born and raised in Iran, I studied fashion design at the Cultural and Art University, where I earned my Bachelor of Arts in 2019. However, my interests soon expanded beyond fashion alone, as I became fascinated by the world of interior design and marketing. I realized how much I enjoyed not just creating beautiful things, but also sharing them with others in a way that could inspire and connect people. While still in Iran, I started my Instagram account, where I combined my love for fashion and interior design. Through this platform, I began sharing my personal style and home decor ideas, gradually building a community of followers who connected with my aesthetic and vision. Over five years, I gained experience in social media marketing and promoting, working with various homeware and lifestyle brands. This hands-on experience helped me develop a deep understanding of how to market products effectively, create engaging content, and build strong relationships with audiences. In 2023, I moved to the UK to pursue a Master of Arts in Fashion & Lifestyle Promotion at the University of Central Lancashire. This move was a significant step in my journey, as it allowed me to refine my skills further and expand my knowledge in branding and promoting. My coursework focused on branding and marketing homeware and fashion brands, areas that align perfectly with my interests and career goals. My work is a reflection of my journey, combining fashion, interior design, and marketing into a cohesive vision that speaks to the beauty of creating spaces that are both stylish and personal. I am excited to continue this journey, sharing my love for design and marketing with a growing audience and exploring new opportunities to inspire others.
Project overview
Living & Other Stories
This project explores the creation of a stylish line of homeware products inspired by the unique vibes of Paris, Stockholm, and Los Angeles for a fashion brand "& other stories". The collection seamlessly blends the fashion-forward identity of & Other Stories with the growing demand for elegant and trendy home decor. Each item, from bedding to tableware, is thoughtfully designed to reflect the brand's aesthetic while offering customers a chance to bring a touch of global style into their homes. This venture not only enhances the & Other Stories brand but also opens up new opportunities in the homeware market, making it a go-to destination for a complete, fashionable lifestyle.
