About
Hey, I’m Emma! It feels a bit surreal to be finishing my four years at Preston. Looking back, there’s so much I’m grateful for, especially my placement year, where I got to experience life and work in both the North West and London. I’ve made some really special memories, created work I’m genuinely proud of and learnt so much along the way. Over the past few years, I’ve developed a real love for editorial work, branding and packaging design. I’m so excited for what’s next and I can’t wait to share the work I’ve been putting together!
Project overview
D&AD Twix - Loves Both
Twix Loves Both is a social activation that challenges the internet’s obsession with choosing sides. While online culture thrives on debates and rivalry, Twix celebrates the idea that both options can be great. Twix gives you a good thing twice, so our campaign took to social media to interrupt everyday arguments to remind people that not everything needs a winner. Through playful posts and reactive content, Twix inserted itself into trending debates lightheartedly pointing out that both sides have their merits. The activation reinforced Twix’s brand identity while encouraging audiences to step back from pointless arguments and enjoy the simple truth: sometimes, both are good!
