Holly  Riddell
IMG 1378

Name

Holly Riddell

Course

Illustration, BA (Hons)

Contact

About

Hi. I'm Holly, a 21 year old illustrator from Cheshire. Throughout my Illustration degree I have completed projects in multiple disciplines including editorial illustration, children's book, printmaking, branding and textiles. However, now that I am graduating and moving onto a Graphic Design M.A. at the University of Lancashire, my practice has shifted to primarily focus on graphic design based branding and packaging projects, creating out of the box, innovative design solutions to every-day brands and products.

Project overview

Siren Studios

My final degree project during my BA in illustration was to create a brand identity and product line for a women's Y2K inspired swim and dive-wear brand focused on safety. Through research into swim safety and high visibility colours, the solution I reached was to create bright garments focusing on a pink, yellow and orange colour palette, increasing visibility and safety for the wearer. During this project I created a brand identity, including icons I used consistently throughout, packaging and promotion items, as well as manufacturing 4 garments in this colour scheme, including a top, hoodie, skirt and bag - showing what these could look like if produced professionally.

UCLan Degree Show artwork submission by Holly  Riddell named Siren Studios

Siren Studios - Prototype Top

UCLan Degree Show artwork submission by Holly  Riddell named Siren Studios

Siren Studios - Prototype Skirt

UCLan Degree Show artwork submission by Holly  Riddell named Siren Studios

Siren Studios - Collage Patterns

UCLan Degree Show artwork submission by Holly  Riddell named Siren Studios

Siren Studios - Packaging Designs

UCLan Degree Show artwork submission by Holly  Riddell named Siren Studios

Siren Studios - Mock Fin Design

UCLan Degree Show artwork submission by Holly  Riddell named Siren Studios

Siren Studios - Heat Transfer Patches