About
I’m a designer with over 15 years of industry experience, currently completing a degree to pivot into a new field where I can drive positive change in retail environments and customer experiences through branding strategies.
Project overview
Final Campaign: Blossom with John Lewis
Blossom with John Lewis is a concept developed through extensive research to address a clear market gap in supportive 'my first bra' products and services. This project is to show how brands can tackle sensitive topics with heart, creating safe, meaningful retail spaces for Generation Alpha. Through mixed media designed to appeal to children and their parents/carers it invites customers from differ angles to celebrate the transition from childhood to adolescence with warmth and sincerity.
Blossom with John Lewis Promotional Advert