About
Hi, I'm Kyah a MA Fashion Lifestyle and Promotion student soon to be graduate. I've studied fashion at UCLan for 5 years and it's been an incredible journey, I've always loved fashion and decided to attend university to gain more knowledge from people who have been in the industry and learn the necessary skills such as sewing and pattern cutting. Doing this MA course has opened up whole new levels of research and areas of fashion I have never thought of and I am very grateful I've had the opportunity to learn them here at UCLan.
Project overview
Next x Dress to Impress : A Collaboration Concept Project
For my MA project I decided to look into the world of the Metaverse and how it has been used alongside the fashion industry to create new and exciting opportunities. I chose to create a collaboration project for this as a way to elevate an existing brand and allow for them to exand their existing clientele base. The brand I chose to work with was Next. I chose this brand because from the research I undertook during semester one I found that they were lacking in interaction from the younger generations, namely Generation Alpha. Generation Alpha is the most technological advanced generation of our time and it is these children who control whats new and trendy these days - it is important to have them on your side! From the research I collated in semester two I found that one of the most popular gaming servers is one called Roblox, it has thousands of games for people of all ages to enjoy. From this I found a game called Dress to Impress - the leading fashion game on the market right now. From this information I decided to create my concept for a collaboration between Next and Dress to Impress, joining the physical fashion world to the digital one. This work showcases the research and design development undertaken to create my concept.
Instagram Post Mock up
High street / London Underground Ad Mock ups
Store Layouts
Designs for T-shirts
Tote Bag Initial Designs
