About
I'm Luke Johnson. A graphic designer with a background in illustration and a passion for creating thoughtful, engaging visual communication. My experience across both disciplines allows me to combine creative thinking with strategic design, producing work that is both expressive and purposeful. I hold a First Class BA (Hons) in Illustration and am currently completing an MA in Graphic Design at the University of Central Lancashire. Alongside my studies, I have undertaken freelance illustration projects, strengthening my communication and problem-solving skills. I'm now looking to begin my career within a creative agency, where I can collaborate with experienced designers, contribute fresh ideas, and continue developing my skills in branding, identity, and visual communication.
Project overview
Leisurely
This a brand identity for a lifestyle brand the believes in putting yourself first, rather than constantly comparing yourself to everyone else. Making time for yourself. We create comfortable clothing that can be worn to relax in and worn as you want, whether that is , going for a leisurely stroll or anything else you fancy. We see the problem with fast fashion and believe in going against this by using slow fashion methods to make all of our products. Whether that is sourcing made to order products and all printmaking, printing and packaging is made in house. We are trying to follow these values and are always trying to improve where we can.