About
Hi, I’m Nicole, and over the last four years studying graphic design at Preston, I’ve had the chance to grow both personally and creatively. Throughout the course, I’ve enjoyed exploring different areas of design and developing my skills across branding, typography, editorial, and digital design. A big part of my journey was taking a placement year, where I worked at a few design agencies surrounded by inspiring people and talented teams. Being in those environments motivated me to push my ideas further, learn new skills, and grow more confident in my abilities. Coming back for my final year, I felt much more confident in both myself and my work, which allowed me to approach projects with a stronger sense of direction. I’m really excited to keep growing as a designer and see where this journey takes me next.
Project overview
HSBC - Led by Red
In a world full of colours and infinite choices go foes the modern traveller decide where to go? HSBC and Pantone have come together to create a unique new colour, a vibrant red to help guide the modern traveller to a world of extraordinary experiences- a world that is Led by Red. Led by Red is a campaign that guides travellers at every stage of their journey, from navigating the airport to settling in on board and arriving at their destination, ensuring they experience only the best along the way.
Campaign logo and introduction
Full campaign video
Airport lounge mockups
Event posters
