About
My name is Yuning Zhang and I am currently studying a postgraduate programme in Animation at UCLAN. I am from China and my undergraduate study is also in animation. In my MA journey, my main research interest is the use of traditional Chinese painting styles in 2D animation. The traditional Chinese painting style is very different from the general painting style. Compared with the accurate form, it is more important to control the demeanour of the object and the extension of the viewer's imagination when watching the picture. At the same time, since there is no exact form required, the law of movement in animation is also the main content I need to study. Compared with my undergraduate research, my current research is more oriented to the actual production of animation.
Project overview
迎财 Welcome the God of Wealth
I will take the activity of welcoming the God of Wealth on the 6th day of the first month as the content of the story, and show the traditional customary activities on the day of welcoming the God of Wealth in a complete way. At the same time, I will show the traditional style of southern China in terms of scene design, character design and painting style, including architectural style, clothing style and so on. I divided the animation into three parts: personal, parade and worship. From the personal aspect, everyone needs to wear new clothes and make sure they look neat and tidy to show their respect to the gods. Wearing worn out clothes, not washing up, and being very dirty to meet the gods would be seen as disrespectful to the gods and very rude behaviour. In terms of the street parade, as the main process of welcoming the God of Wealth, the God of Wealth will be welcomed out, passing through each street, reflecting the idea of "having fun with the people", but also has the symbolism of spreading wealth and fortune in the streets passing by, so it is important to make sure that the atmosphere of the street parade will be lively and full of people. The last part is the worship of the God of Wealth. After the parade, the idol of the God of Wealth should be transported back to the ancestral hall for worship, and at the same time, all the worshippers should be assembled to kneel down to worship the God of Wealth under the leadership of the oldest person in the village. There is also the use of incense. Legend has it that the smoke produced by the incense will carry the wishes of the worshippers upwards, bringing the wishes to the god.
迎财 Welcome the God of Wealth
Research poster
sccene design
character design1
character design2
