Zhen Zhou

Name

Zhen Zhou

Course

Fashion Promotion and Marketing, BA (Hons)

Contact

About

As an international student, I'm studying aboard in a different country with the goal of learning and sharing cultures. I had a fantastic time at UCLAN. 

 

As I launch my sustainable fashion campaign, I feel energised and motivated. The colourful and diversified fashion scene here provides a rich tapestry of ideas and viewpoints that inspire my creativity. 

 

As an artist, I am profoundly committed to using my abilities to promote sustainability, seeing the critical need for change in the business. This campaign combines my artistic vision and marketing abilities, with the goal of raising awareness and inspiring action. The challenge of communicating the importance of sustainability to a broad audience is both challenging and thrilling, but it also reinforces my commitment to making a positive impact. Navigating cultural differences and exploiting my unique viewpoint as an international student, I feel a strong sense of purpose and obligation to make a significant contribution to the global movement for sustainable fashion.

Project overview

MM15 Deconstruction x Sustainability Recycle/Repair/Remake

The theme of my final campaign focuses on clothing recycling and remaking, with denim as the primary element. This aligns with environmentally friendly and sustainable fashion principles. 

With a background in fashion design, I prefer to modify and style these clothes myself, rather than simply purchasing and modelling existing fashion pieces. 

This campaign for Maison Margiela's recycle, repair, and remake initiative aims to underscore the company's dedication to environmental preservation and sustainable development, as well as the crucial role high-end brands can play in promoting these vital issues. 

Through this project, I hope to illuminate the path forward for the fashion industry, demonstrating that luxury and sustainability are not mutually exclusive but are essential partners in creating a more responsible and conscious future.

Project tags

  • Fashion
UCLan Degree Show artwork submission by Zhen Zhou named MM15 Deconstruction x Sustainability Recycle/Repair/Remake

Maison Margiela 15

MM15 Behind-the-scence

UCLan Degree Show artwork submission by Zhen Zhou named MM15 Deconstruction x Sustainability Recycle/Repair/Remake
UCLan Degree Show artwork submission by Zhen Zhou named MM15 Deconstruction x Sustainability Recycle/Repair/Remake
UCLan Degree Show artwork submission by Zhen Zhou named MM15 Deconstruction x Sustainability Recycle/Repair/Remake